our story

A French term for "kin", Proche is the embodiment of quality clothing made with intent to cherish and pass down. Often using vintage materials with a history, or deadstock cottons and vintage elements, each collection is peppered with charming one of a kind elements.

After years working in the industry for various brands, designer Felicia Zivkovic started her journey in 2020 with her grandmother's hankies. Using what existed in her home, she created some of the most meaningful and inspired pieces that led to a transformation in how she viewed fashion.


Proche is now a full collection made with longevity in mind, grounded in values and pure creativity rather than rapid growth.