​

Derived from the French word for "kin," Proche embodies the spirit of meaningful, heirloom-quality clothing designed to be cherished and passed down. Our collections often feature vintage materials steeped in history-such as deadstock cottons and vintage denim-infused with delightful, one-of-a-kind details that make each piece truly unique.

Felicia's grandmother left her a collection of vintage handkerchiefs, each adorned with delicate floral embroidery and beautifully scalloped edges. These treasured heirlooms became the foundation of her first collection of one-of-a-kind house dresses thoughtfully upcycled from the original pieces. The result was a blend of nostalgia and modernity: garments that felt both sentimental and entirely street worthy.

​

After years working in the industry for various brands, designer Felicia Zivkovic started her journey in 2020, with sustainability at its core. Using what existed in her home, she created some of the most meaningful and inspired pieces that led to a transformation in how she viewed fashion.

Proche is now a full collection made with longevity in mind, grounded in values and pure creativity rather than rapid growth.

​